Head of Marketing

About Our Client

A national provider of medical and rehabilitation equipment and clinical solutions, supporting healthcare professionals with specialized products, advanced therapeutic technologies, and practice support services for rehabilitation and patient care.

Position Scope

The Head of Marketing defines and executes the company’s marketing strategy to support growth and ensure a clear and differentiated market position. As a member of the leadership team, this individual ensures alignment between marketing and communications, and the company’s business objectives, revenue priorities, and budget. They lead all marketing activities, including the marketing team, branding, content, event presence, demand generation, and digital presence. They also contribute to the quality and consistency of communications and content, written, web, video, social media, catalogues, manuals, tradeshows, to strengthen the company’s impact and credibility in the market. Success in this role will be measured by the strength of the brand, the consistency and quality of market presence, and the tangible contribution of marketing to revenue growth. This is a full-time position, with a start date as soon as available. (This position is an on-site in-person only position, they do have flexibility with hybrid once established in the role.)

Responsibilities

• Define and lead the marketing strategy in alignment with growth objectives
• Establish and maintain a clear and differentiated market position
• Generate demand and directly contribute to pipeline and revenue growth
• Oversee the main brand as well as sub-brands, private labels, communications, and digital presence across all channels
• Ensure the quality, consistency, and relevance of content and messaging
• Actively contribute to the creation of strategic content, thought leadership, social media, and key communications
• Collaborate closely with sales, customer service, procurement, and business development teams to ensure alignment between market strategy and execution
• Lead, structure, and develop the marketing team
• Build and manage relationships with media and external partners to strengthen the company’s visibility and credibility
• Manage relationships with marketing contractors
• Manage and develop relationships with key partners, professional associations, clinic groups, institutions, and suppliers
• Track performance, analyze results, and continuously optimize initiatives
• Manage the marketing budget based on performance and impact

Requirements

• Bachelor’s degree in marketing, business administration, or a related field, or equivalent experience
• Significant experience in marketing, including a leadership role
• Proven ability to define strategy and translate it into concrete actions
• Experience in brand development, positioning, and demand generation
• Excellent communication and writing skills
• Ability to actively contribute to content and communications
• Ability to create and edit editorial content, newsletters, videos, social media, catalogues, in both official languages
• Ability to represent the company at events and tradeshows across Canada
• B2B marketing experience, an asset
• Strong leadership and ability to build and develop a high-performing team
• Analytical mindset with a results-oriented approach
• Comfortable in a fast-growing, dynamic, and entrepreneurial environment
• Bilingualism, French and English, required

Key Competencies

• Strong strategic vision
• Ability to set and manage priorities
• Excellent communication skills
• Strong writing skills
• Storytelling ability
• Solid market understanding
• Engaging leadership
• Results-driven mindset
• Business acumen
• Sound judgment
• Attention to detail and rigour
• Adaptability

Application

Please forward resumes to Kyle Provost at kyle@macsearch.ca